SURVEY: 78% of People Will Spend Less Money on the 4th of July in 2020

The 4th of July is one of America’s most treasured holidays, and Americans typically celebrate the anniversary of their independence with massive parades, flashy fireworks displays, family gatherings, beach trips and more. The expenses for this holiday can really add up, as last year Americans spent around $6.7 billion on food, travel, patriotic decorations and more. This year, though, the story is different. For months, the COVID-19 pandemic has limited public gatherings and kept many businesses closed, and things will likely not be back to normal in most states by the time July 4th rolls around. In fact, a whopping 78 percent of Americans will spend less money on the holiday this year than last year, according to a recent nationally representative WalletHub survey.

WalletHub’s survey examined both Americans’ plans for Independence Day and their opinions on freedom, patriotism and safety in light of current events. Below are highlights from the survey, along with commentary from a panel of experts and a description of our methodology.

Key Stats

  • Americans feel restricted. Around 82% of Americans feel less free this year than last year.
  • Summer plans put off or cancelled. Only 25% of Americans' summer plans were kept, while 37% were postponed and 38% were cancelled.
  • July 4th celebrations kept local. This July 4th, 74% of Americans will not travel.
  • Patriotism declining. Almost 1 in 3 Americans feel less patriotic this year than last.
  • Less Independence Day spending this year. Over 78% of Americans are spending less money this 4th of July compared to last year.

Read more here.

Photo: Getty Images

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